Xperia Football Cancellation

We took out the biggest noise we
could find during the World Cup
– football itself

Xperia Z2 is the first smartphone with Digital Noise Cancellation. As official partner of the FIFA World Cup 2014, Sony wanted to reach both the ones who love the game, and the ones who don’t. Together with Sweden’s biggest news site, Aftonbladet, we developed Xperia Football Cancellation, a button that gave people an opportunity to take out the biggest noise there is during the World Cup – football itself.

Client: Sony Mobile
Agency: CP+B Stockholm
My role: Art Director and Designer

Awards and press:
Eurobest – Interactive, Online Ad, WEB BANNER, Bronze
Epica Awards – World Cup Advertising, Silver
London International Awards – Digital Banners, Bronze Winner
Best Ads – Best interactive of the week
Resumé – Digital campaign of the month, Gold


Attracting the brightest people in
the world to Chalmers University
of Technology in Gothenburg

At Chalmers University of Technology we have approximately 1,000 Master’s students that
come from countries other than Sweden. With teachers and students from various cultural backgrounds, the whole experience is designed to broaden your horizons and provide access
to a greater network.

Client: Chalmers University
Agency: CP+B Gothenburg
My role: Art Director and Designer

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A vacation doesn't start at the
airport. It starts in the search field.

Turquoise water, palm trees and crisp images of gorgeous people in beautiful settings: we've seen it before. To stand out in the category, we got rid of all the clichés, and focused entirely
on Resfebers unique ability to tailor your trip. We started were every journey starts nowadays
– in the searchfield.

Client: Resfeber
Agency: CP+B Stockholm
My role: Art Director

The Xperia Soda Stunt

Delivering waterproof smartphones
in true undercover manner.

During the opening weekend of James Bond movie Skyfall in Stockholm, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone Xperia Acro S.
A smartphone worthy of James Bond.

Client: Sony Mobile
Agency: CP+B Europe
My role: Jr. Art Director

Awards and press:
Cannes Lions – Shortlist, PROMO & ACTIVATION LIONS: Best Use of Experiential Marketing in a Promotional Campaign, 2013
New York Festivals – Finalist Certificate, FILM: Use Of Medium, 2013
Ads of the World – Gold in Best Ambient, November 2012
Creativity Online – Pick of the day
Adweek – Ad of the day
Advertising Age – Creativity pick of the day
Best Ads – Best Interactive Ad
Resumé – Jättegenomslag för Xperia-kampanj
Dagens Media – Gömde mobiltelefoner i läsken

Scania Fleet Management System

What detail can you change?

Fleet owners are busy and why add another chore to their already stressful lives? Scania’s Fleet Management System helps you find the key detail needed to make your fleet go further. No need for big changes. Start by changing one detail and see what happens.

Client: Scania
Agency: CP+B Europe
My role: Art Director

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